3M™ SUB-BRAND IDENTITY SYSTEMS

Brand identity and packaging systems developed for additional 3M™ sub-brands across various product categories and markets.

As design lead, I created distinct visual identities, developed packaging strategies, and established guideline systems to support new product introductions and strengthen brand differentiation. Each project required balancing unique market needs with alignment to broader 3M™ brand standards, resulting in cohesive and scalable systems that support product growth across the portfolio.

3M™ Cubitron™ Brand

3M Xtract™ Brand

3M™ Finesse-it™ Brand

The work shown here represents a selection of content within the larger brand identity. Due to the strategic nature of this work, not all brand development and decision-making can be shared publicly. Reach out if you'd like to learn more about my role, the design challenges, and the process behind building and evolving these global product portfolios.

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3M™ Winning Combos

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