3M™ TSD Urban Explorers

3M’s Transportation Safety Division sent three teams to three different cities to observe how micro mobility is being used today. The end goal was for each to come back and share out their solution to better road users’ safety through a “Shark Tank” like presentation. 3M Design was asked to develop an overall theme to bring the event to life.

The illustration is based off of the Minneapolis skyline since it is a part of our 3M location. The color palette is created from on brand colors and tints.