3M™ Cubitron™ 3

Brand strategy, identity, and packaging design for 3M™ Cubitron™ 3, a new premium abrasive technology platform launched in 2023.

As design lead, I helped define and establish the strategic foundation, visual language, and packaging framework for the next generation of Cubitron™ products, creating a cohesive global system to support future innovation. Since launch, I have led the design direction for new product introductions across Automotive Aftermarket Division and Abrasive Systems Division, balancing consistency within the sub-brand while creating differentiation for unique markets, audiences, and applications.

Portable Bonded Wheels ASD, Global

3M™ Cubitron™ 3 Grinding & Cut-Off Wheels feature 3M Precision-Shaped Ceramic Grain, which cuts faster and lasts longer than conventional grain. Designed for everyday high performance, helping you to reduce your manufacturing costs without compromising on performance. Text from 3M.com.

1169F Flap Discs ASD, Global

3M™ Cubitron™ 3 Flap Disc 1169F is one of our highest-performance abrasive disc built for versatility and value. Powered by 3M Precision-Shaped Grain re-engineered now with curved sides, it lasts longer and cuts faster than any other shape grain, conventional aluminum oxide, or alumina zirconia flap discs at the same time that it's easy -to-operate, offering the long life required in everyday use. This unbeatable combination of performance and value can increase productivity while also lowering your abrasive spend. Text from 3M.com.

This case study is continuing to grow. The work shown here represents a selection of projects within the broader 3M™ Cubitron™ 3 brand ecosystem, with additional product launches and brand applications being added over time. Due to the strategic nature of this work, not all development and decision-making can be shared publicly. Reach out if you'd like to learn more about my role, the design challenges, and the process behind building and evolving this global product portfolio.

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