3M™ Finesse-it™

One of the first projects to bring 3M’s Automotive Aftermarket Division design style to life was the update to 3M™ Finesse-it™ polish products. The improved packaging incorporated color-specific tiering that was understood by the customer and simplified iconography to ease product confusion.

3M™ Perfect-It™ is the sister brand that deals with larger transportation methods. This packaging was developed a couple years ago but still reflects the updated 3M Corporate design standard. To begin aligning all of AAD’s product lines, the iconography and color tiering influenced the 3M™ Finesse-it™ polish design.