3M™ Cubitron™ Project Lattice

The Automotive Aftermarket Division (AAD) released a new product into their line. With the shift to the division’s branding, all NPI’s and updated product lines will adhere to the new standard. Abrasive Systems Division also released this product to their market.

The good-better-best tiering strategy implemented throughout all of Safety Industrial Business Group (SIBG) was visualized through the color ways above. The system transcends just color by including differing substrate material and packaging type for each tier.

As new products are introduced and the AAD portfolio is updated, we introduced an overall AAD Design Guidelines for our team, business teams and production teams to align to. This guide highlights design decisions for packaging and product design with a goal to create a cohesive branding experience for our user.

The next two axis show 3M™ Cubitron™’s updated positioning compared to current and outdated packaging within AAD and also SIBG.