3M™ AAD Design Guide

As the Automotive Aftermarket Division portfolio has grown through disruptive innovations, acquisitions, and partnerships, the visual identity of our products has broadened beyond uniformity. 

The AAD design language defined in this guide ties the visual identity of our product portfolio together with our packaging system. To support the breadth and depth of the AAD portfolio, the product and packaging must be consistent, yet flexible – structured, yet adaptable. As no two portfolios are the same, there are a number of elements we can leverage to best communicate a product’s value through it’s brand, graphics, tiering, color and more. Thorough this guide, we are elevating 3M products above the competition, while driving consistency across the division, alignment to other Safety and Industrial Business Group divisions, and efficiency in development.

This packaging design guide outlines the foundation of the system created to ensure that our products are packaged in ways that are on brand, consistent, and build confidence with end users.